Overview
This was a team project commissioned by the University of Colorado Denver’s Neurology department which was jointly developed by the Anschutz Medical Campus (CU Anschutz) for their new institute’s launch. The final items designed for the project included logos and samples that will be used for business cards, t-shirts, social media outlets, and giveaways.
Approach:
The institute not only provides neurological learning, but it also provides a hospice care center. Due to this context, my design concept comes from the word “care”. The choice of dark green as the main color, and the use of the two petal shapes represents hope and life as shown through a seed being held in both hands which highlights the neuro-study research and hospice care that this center uniquely offers.
NCS was a team project by Amber L. Song, Albert Magana, and Julie Le.
Design Strategies
Research & Insights
Persona Development
Campaign Strategy
Messaging Development
