Cheeks Sauce

Overview:

Cheeks Sauce is a Colorado sauce company, named after its founder and owner; however, the founder of Cheeks Sauce did not consider anything related to the creative piece such as logo, label, or website for the product’s future growth. The project tasked me to design the label for the first and most popular existing product in order to expand state-wide.

Approach:

My concept for this project is to explain the idea of “homemade”. In order to reach this goal, I brainstormed the word, “hand-craft”. Through my research, results showed that most of the labels sold on shelves contain bright colors, such as red or yellow. I took the color red and made it resemble the elements of a picnic- table cloth to reflect the sense of homemade, as well as selecting the rough paper texture to attract the concept of handmaid visually. The lockup is also inspired by the tableware fork to associate with the product itself.